Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me:
- Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers, not just informed them.
- Elegant and simple design isn’t just critical for easy operability and customer satisfaction; it’s a catalyst for WOM and FOMO marketing. One simple example was the launch of white earbuds, purposely done (and marketed) to stand out amongst all competitors.
I shared my thoughts about Steve Jobs’s death, but this infographic on his life and work was too good to share. I’d also highly recommend Walter Isaacson’s book on his life and work.